On average, we spend 32 years of our lives sleeping. In most cases, on a mattress. If that’s not impressive enough yet, then take this one: one-third of our lives, we sleep. To improve the quality of our sleep, we need high-quality mattresses. However, buying a mattress wasn’t always as easy ánd accessible as it can be nowadays. 

In 2008, Hypnia stumbled upon a major problem: buying a mattress wasn’t easy. Between a confusing vocabulary, insistent salesmen in-store, and out-of-reach prices, they saw the opportunity to change an archaic industry. That’s where Hypnia was born: from a statement, from a will to change the bedding industry to make the purchase of a mattress easy and accessible.

With their strong ambition to be the first brand of inbox mattresses in the Netherlands, they started to look out for a partner in the Netherlands and stumbled upon the advertising consultants of The Next Ad. “To adapt and scale in the Dutch market and achieve maximum visibility, we needed a local agency that could advise us on the market and its requirements. We found The Next Ad the best agency in The Netherlands to achieve this with us.”  

“The added value of working with The Next Ad is working with a consultant at our disposal who understands our needs and requests. A partner who is very responsive and works efficiently. We work with Freek Kampen, who very much understands our needs and requests and is for us the guy to work with.”